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The video starts with the band members dropping into a pink body of water, with the area around them rapidly darkening. It frequently cuts to the lead singer blankly looking into a mirror in the bathroom, while his reflection mouths the lyrics, then showing him cutting meat while sharpening a cleaver, with cuts to the band performing in a dimly lit garage with menacing looking tools. Throughout the video, the frontman goes on a killing spree, murdering a crowd of people at a fast food restaurant, his next door neighbors and a police officer that tries to apprehend him. It culminates in him kidnapping a girl (possibly his girlfriend) and tying her upside down, giving her psychological torture before driving a power drill into her head. He tosses her body into another room, which is where the band is performing.